Copywriting services
Is your online content up-to-date? What does it say about your business or brand?
A copywriter writes compelling text, or 'copy' to engage, sell or educate an audience.
I write content intended to advertise or market a brand, product or service. From features and blogs to website copy and brand stories.
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Copywriting services I offer:
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Website content
Blog writing
Editorial features
Brand development
Copy editing
Landing pages
Product descriptions
Taglines & slogans
Pitches
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If your copy falls into the less-discernible realms of marketing, that's not a problem, let's talk...
Web content
Is your online content up-to-date? What does it say about your business or brand?
​A website is often a brand’s first impression so no matter how big or small your company is, your website is out there for the world to see. It should accurately represent your brand and services with all USPs covered and your personality should shine through your copy.
Boring or outdated content, incomplete product descriptions, missing images, spelling and grammar mistakes, and a lack of information will directly effect sales, clicks, interaction or enquiries.
As your brand grows and evolves it is important that your website content does too. This applies to blogs too!
Branding
Who are you? What does your branding say about your business?​
​We all like a human connection, and brands, like people, need to be able to connect with their audience.
Your brand's personality should have a specific tone of voice (TOV) that is used everywhere, including communication with clients and customers, no matter what form that communication comes in.
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Identifying your brand personality and crafting your brand narrative takes reflection and consideration. It allows you to review a brand’s underlying values and beliefs.
Having these documented means you have concise guidelines for your team to use with clients and/or customers instills confidence in a brand because you know exactly who you are, and so do they.
"[Max] has the ability to understand and connect with her audience, meaning everything she crafts has the perfect tone, relevance and pitch to ensure great results."
Editorial features
Who are you? What does your branding say about your business?​
Can't find the service you're looking for or not sure what content you need?
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Not every project fits into a clearcut 'marketing' box so if you have a unique brief in mind, no problem. I'm always happy to talk through new projects and if need be, help you to construct the brief you need and plan advise you on your content plan.
Blogs & PR
What does your blog say?
Blogs give you the opportunity to share your brand personality and demonstrate your knowledge and expertise around a subject or industry.
A blog is also a great platform from which you can offer your customers or clients invaluable insight, growing brand loyalty and trust. Features and blogs are also a powerful storytelling tool through which you can showcase your services, products, news and events.
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Informative and shareable content can also drive new customers to your website and tells your audience that you care about more than just ROI.
Create content your audience wants and is interested in, not just the content you think they need or ought to see.
Bespoke copy
Can't find the service you're looking for or not sure what content you need?
Can't find the service you're looking for or not sure what content you need?
​
Not every project fits into a clearcut 'marketing' box so if you have a unique brief in mind, no problem. I'm always happy to talk through new projects and if need be, help you to construct the brief you need and plan advise you on your content plan.